Get ready for the trade show in the best way: integrated, live marketing.

We’ve created a short training course for you, with clear and practical videos designed to guide you through every stage of your participation and help you make the most of the opportunities offered by Artigiano in Fiera. From preparing before the event, to setting up your space and presenting your products, all the way to strategic actions for continuing to achieve results even after the fair.

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0 - ESSENTIAL GUIDE
An overview of the essential information to prepare for the fair.
Video also available in the following languages:
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Marketing
1 - MARKETING
Taking part in a trade fair is a structured marketing action, not merely a commercial act.
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2 - SUCCESS AT ARTIGIANO IN FIERA
Set your goals for the trade fair: the first step toward an effective and strategic participation.
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3 - YOUR BOOTH, YOUR SPACE
The stand is the company’s business card and, during the days of the fair, its showcase.
Video also available in the following languages:
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4 - THE STRATEGIC PLAYBOOK
Taking part in the fair means being present and presenting a clear and appropriate product offering.
Video also available in the following languages:
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5 - THE EXHIBITOR'S PLAYBOOK
A trade fair is not a “hit and run” operation. It’s an investment in long-term relationships.
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6 - MAXIMIZING TRADE FAIR ROI
What begins at the fair can continue to grow: turn every meeting into new opportunities.
Video also available in the following languages:
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Anteprima Guida Tecnica 1
7 - TECHNICAL GUIDE
Calendar, stand, rules, logistics and safety: everything you need to know.
Video also available in the following languages:
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8 - AF STAND AWARDS
Discover the awards for the best stands at the fair.
Video also available in the following languages:
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Segreteria Organizzativa: Ge.Fi. S.p.A. - Viale Achille Papa, 30 - 20149 Milano - Italy - P.IVA e C.F. 11402090150

Reg. Imprese di Milano 351618 - R.E.A. 1464705 - Cap.Sociale 1.000.000,00 Interamente sottoscritto e versato